I’ve been on vacation this week and spending more time on the beach than on the internet. That said I did come across a couple of neat posts this week. Enjoy!
William Mougayar of engagio had a great post over on StartupNorth this week about his lessons learned over the past 3 years. I agree with a lot of what he has to say here about relationships, the danger of believing your own story if nobody else does and how helping people is important. I don’t agree with him that selling to enterprises is a dead end – but I do agree that it’s very, very different from selling to individuals. (full disclosure, I am an advisor to engagio)
Mark MacLeod at startupCFO had a nead post called Vision can Come Later talking about startups that start as services businesses that later transition to product businesses and the resulting domain expertise that comes with that. His thinking is very much in line with mine on that topic – there is no substitution for hands-on market experience.
The Content Marketing Institute has a summary of the results of the Brandpoint 2012 Digital Content Marketing Survey with some interesting data around social content, outsourcing and storytelling.
Earlier this week I posted about what startup folks are looking for in a marketing hire. MarketingProfs has a related post this week called 7 Traits of an Ideal Marketer. I agree with all of this in particular the desire to have marketers that have had some sort of sales training and also the need for great writing skills.
That’s it for this week. I’ll be in China next week working and eating as much food as I can in 6 days. I’ll be posting here?but if it takes me a while to respond to comments, I will blame that on my spotty internet access. Have a great weekend.